Passionate about finding things? So are the people at Tile. Their technology and app helps people find anything anywhere. We at Character were tasked with designing their website and e-commerce section of their website, as well as update their brand.
01 — Branding
The branding updated revolved around minor updates to the geometry of the logo as well as new slew of supporting colors and icons to help the brand sing.
02 — The Website
This site balanced informing how the product works with e-commerce. Conversion was a huge factor in building this site so we made sure that prominent CTA's and relevant copy and imagery were in abundance.
03 — Telling a Story Visually
We wanted to portray slice of life moments in our photoshoot to convey easily relatable stories. Everybody loses things, so we though of situations where Tile really could have come in handy.