Jaunt aims to provide curated content to experience in tandem with the Oculus Rift to provide immersive and transporative experiences; providing and curating 3d content for the masses. At Character we were assigned to design the identity and brand language for Jaunt and the sytem they were to develop.
01 — The Brand Identity
Branding was a huge focus for this project, with the concept of 3D space and being in a different world, Jaunt itself means short journey and we used those ideas to carry over into our logo forms and brand expression. We were also responsible for speccing out a standards guide to help them carry their brand integrity into the future.